Digital marketing is anything online that you would use to gain new business. We consider your website, social media channels, YouTube, Email and pay per click programs to all be “digital” advertising.
Yes. More people are on social media now than ever before. The more visible your law firm can be the better your brand awareness. It is also a great place for promotion without the high cost of TV or Billboards.
SEO, or search engine optimization, is the process of working on your website through adding content, backlinks, and other methods to obtain ranking in the major search engines “organically”. SEO is essential to gaining new business through search traffic for your chosen practice areas.
SEM or Search Engine Marketing is the process of getting search engine placement through paid advertising. This can be through pay per click programs or pay per lead programs. This process is set with a budget and a keyword bid process. Your website can appear where you want it to for your chosen search terms, but it is usually more expensive and when you stop paying, your website disappears from the search results page.
Our rates vary on the size and scope of your marketing program. An aggressive program in a large market will cost more than a small market program. There are several factors that may go into a program, but all options will be discussed and agreed upon before your program begins. We have very transparent pricing, and it will not increase unless you add products or services.